Man, Bethesda and id are pulling out all the stops to promote Doom. The game launches this Friday May 13th, but a day after that an official Doom-branded car will be racing in the May 14th Indianapolis 500. If you want to keep track, the car will be number 7 and driven by SMP Racing driver Mikhail Aleshin. It has, what else, a screaming Revenant on the hood. They even have a brief trailer to show it off.
Video game sponsorships are nothing new but as far as I know the Indy 500 hasn't been used for a prominent gaming ad campaign before. That said I'm just glad Doom didn't take the Call of Duty route with their obnoxious (and frankly gross-tasting) annual Mountain Dew tie-ins.
DOOM® TO COMPETE IN INDIANAPOLIS 500
Eagerly Awaited Videogame Sponsors Car in 2016 IndyCar Series
May 12, 2016 (Rockville, MD) ?? Schmidt Peterson Motorsports (SPM) and Bethesda Softworks®, a ZeniMax® Media company, today revealed the DOOM car set to premiere at the Angie??s List Grand Prix of Indianapolis on May 14 - one day after the videogame??s eagerlyawaited release on May 13. The No. 7 car, driven by SMP Racing driver Mikhail Aleshin, will go on to compete in the 100th Running of the Indianapolis 500 on May 29.
DOOM, under development at id Software®, the studio that pioneered the first-person shooter genre, returns as a brutally fun and challenging modern-day shooter experience for the Xbox One, PlayStation 4, and PC.
Aleshin is the first driver from Russia to race in the Verizon IndyCar Series. The 28-year-old native of Moscow spent the formative years in his racing career in Europe racing and winning on some of the most storied racetracks. Aleshin competed with SPM for a full season in 2014, earning one podium and seven top-ten finishes. He piloted a third SPM car at the 2015 season finale and is making his full-season return for 2016.
??We couldn??t imagine a more perfect sponsorship fit,?? said Pete Hines, Vice President of PR & Marketing for Bethesda Softworks. ??DOOM is all about pushing forward with incredible speed. We??ll all be cheering on Mikhail and the Schmidt Peterson Motorsports team as we celebrate the game??s launch.??
Relentless demons, impossibly destructive guns, and fast, fluid movement provide the foundation for intense, first-person combat ?? whether you??re obliterating demon hordes through the depths of Hell in the single-player campaign, or competing against your friends in numerous multiplayer modes. DOOM garnered numerous E3 2015 awards and in a recent preview, Game Informer aptly described the gameplay as ??an absolute blast.??
"We are always pleased to invite a new sponsor into the Schmidt Peterson Motorsports family. However, according to my son, having DOOM on Mikhail's car for the GP of Indy and the Indianapolis 500 is by far the most exciting sponsor we've ever announced,?? said Sam Schmidt, SPM Team Owner. ??We feel these types of partnerships are absolutely critical to creating the next generation of fans for the Verizon IndyCar Series. This sport is all about speed, innovation and technology, so gaming seems to be a natural fit."
The team unveiled the livery for Aleshin's No. 7 Indy car this morning at 8:30 a.m. ET in the SPM garages at the Indianapolis Motor Speedway. It will be on track at 11 a.m. for the first practice of the Angie's List Grand Prix of Indianapolis.
DOOM has been rated M for Mature by the ESRB. For more information, visit: www.DOOM.com.
About Schmidt Peterson Motorsports
Schmidt Peterson Motorsports (SPM) was established in 2001 and is owned by former IndyCar driver Sam Schmidt and Canadian businessman Ric Peterson. Schmidt was paralyzed (quad) in 2000 after an accident during testing at Walt Disney World Speedway in Orlando, Fla. SPM fields cars in the Verizon IndyCar Series, including the Indianapolis 500, and the Indy Lights Series presented by Cooper Tires. SPM is the most successful team in Indy Lights Series history with sixty-five race wins and seven championships. In addition, SPM won the coveted Indy 500 pole position in 2011, and has won four Verizon IndyCar Series races in 2013 and 2014.
About ZeniMax Media Inc.
ZeniMax Media is a privately owned media organization headquartered outside Washington DC with international publishing offices in London, Paris, Frankfurt, Eindhoven, Hong Kong, Tokyo, and Sydney. Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, the PC, and handheld/wireless devices. ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, id Software, Arkane Studios, Tango Gameworks, MachineGames, Battlecry Studios, ZeniMax Online Studios, ZeniMax Europe Ltd., ZeniMax Asia K.K., ZeniMax Asia Pacific Limited, and ZeniMax Australia Pty Ltd. For more information on ZeniMax Media, visit www.zenimax.com.
About Bethesda Softworks
Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil WithinTM, Prey® and RAGE®. For more information on Bethesda Softworks?? products, visit www.bethsoft.com.
About id Software
id Software, part of the ZeniMax Media Inc. family of companies, has provided technical, design and artistic leadership as a world-renowned game developer and technology innovator since its founding in 1991. id Software??s iconic brands such as Wolfenstein, DOOM, QUAKE and Enemy Territory have become staples of popular culture for generations of gamers. More information on id Software can be found at www.idsoftware.com
The Elder Scrolls, Skyrim, Bethesda Game Studios, Dishonored, Arkane, The Evil Within, PsychoBreak, Tango, Tango Gameworks, BATTLECRY, Battlecry Studios, MachineGames, Prey, Bethesda Softworks, Bethesda, ZeniMax and their related logos are registered trademarks or trademarks of ZeniMax Media Inc. in the United States and/or in other countries. Fallout and its related logos are registered trademarks or trademarks of Bethesda Softworks LLC in the United States and/or in other countries. id, id Software, id Tech, DOOM, QUAKE, Wolfenstein, RAGE and their related logos are registered trademarks or trademarks of id Software LLC in the United States and/or in other countries. Other product and company names referenced herein may be trademarks of their respective owners. All Rights Reserved.
DOOM® TO COMPETE IN INDIANAPOLIS 500
Eagerly Awaited Videogame Sponsors Car in 2016 IndyCar Series
May 12, 2016 (Rockville, MD) ?? Schmidt Peterson Motorsports (SPM) and Bethesda Softworks®, a ZeniMax® Media company, today revealed the DOOM car set to premiere at the Angie??s List Grand Prix of Indianapolis on May 14 - one day after the videogame??s eagerlyawaited release on May 13. The No. 7 car, driven by SMP Racing driver Mikhail Aleshin, will go on to compete in the 100th Running of the Indianapolis 500 on May 29.
DOOM, under development at id Software®, the studio that pioneered the first-person shooter genre, returns as a brutally fun and challenging modern-day shooter experience for the Xbox One, PlayStation 4, and PC.
Aleshin is the first driver from Russia to race in the Verizon IndyCar Series. The 28-year-old native of Moscow spent the formative years in his racing career in Europe racing and winning on some of the most storied racetracks. Aleshin competed with SPM for a full season in 2014, earning one podium and seven top-ten finishes. He piloted a third SPM car at the 2015 season finale and is making his full-season return for 2016.
??We couldn??t imagine a more perfect sponsorship fit,?? said Pete Hines, Vice President of PR & Marketing for Bethesda Softworks. ??DOOM is all about pushing forward with incredible speed. We??ll all be cheering on Mikhail and the Schmidt Peterson Motorsports team as we celebrate the game??s launch.??
Relentless demons, impossibly destructive guns, and fast, fluid movement provide the foundation for intense, first-person combat ?? whether you??re obliterating demon hordes through the depths of Hell in the single-player campaign, or competing against your friends in numerous multiplayer modes. DOOM garnered numerous E3 2015 awards and in a recent preview, Game Informer aptly described the gameplay as ??an absolute blast.??
"We are always pleased to invite a new sponsor into the Schmidt Peterson Motorsports family. However, according to my son, having DOOM on Mikhail's car for the GP of Indy and the Indianapolis 500 is by far the most exciting sponsor we've ever announced,?? said Sam Schmidt, SPM Team Owner. ??We feel these types of partnerships are absolutely critical to creating the next generation of fans for the Verizon IndyCar Series. This sport is all about speed, innovation and technology, so gaming seems to be a natural fit."
The team unveiled the livery for Aleshin's No. 7 Indy car this morning at 8:30 a.m. ET in the SPM garages at the Indianapolis Motor Speedway. It will be on track at 11 a.m. for the first practice of the Angie's List Grand Prix of Indianapolis.
DOOM has been rated M for Mature by the ESRB. For more information, visit: www.DOOM.com.
About Schmidt Peterson Motorsports
Schmidt Peterson Motorsports (SPM) was established in 2001 and is owned by former IndyCar driver Sam Schmidt and Canadian businessman Ric Peterson. Schmidt was paralyzed (quad) in 2000 after an accident during testing at Walt Disney World Speedway in Orlando, Fla. SPM fields cars in the Verizon IndyCar Series, including the Indianapolis 500, and the Indy Lights Series presented by Cooper Tires. SPM is the most successful team in Indy Lights Series history with sixty-five race wins and seven championships. In addition, SPM won the coveted Indy 500 pole position in 2011, and has won four Verizon IndyCar Series races in 2013 and 2014.
About ZeniMax Media Inc.
ZeniMax Media is a privately owned media organization headquartered outside Washington DC with international publishing offices in London, Paris, Frankfurt, Eindhoven, Hong Kong, Tokyo, and Sydney. Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, the PC, and handheld/wireless devices. ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, id Software, Arkane Studios, Tango Gameworks, MachineGames, Battlecry Studios, ZeniMax Online Studios, ZeniMax Europe Ltd., ZeniMax Asia K.K., ZeniMax Asia Pacific Limited, and ZeniMax Australia Pty Ltd. For more information on ZeniMax Media, visit www.zenimax.com.
About Bethesda Softworks
Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil WithinTM, Prey® and RAGE®. For more information on Bethesda Softworks?? products, visit www.bethsoft.com.
About id Software
id Software, part of the ZeniMax Media Inc. family of companies, has provided technical, design and artistic leadership as a world-renowned game developer and technology innovator since its founding in 1991. id Software??s iconic brands such as Wolfenstein, DOOM, QUAKE and Enemy Territory have become staples of popular culture for generations of gamers. More information on id Software can be found at www.idsoftware.com
The Elder Scrolls, Skyrim, Bethesda Game Studios, Dishonored, Arkane, The Evil Within, PsychoBreak, Tango, Tango Gameworks, BATTLECRY, Battlecry Studios, MachineGames, Prey, Bethesda Softworks, Bethesda, ZeniMax and their related logos are registered trademarks or trademarks of ZeniMax Media Inc. in the United States and/or in other countries. Fallout and its related logos are registered trademarks or trademarks of Bethesda Softworks LLC in the United States and/or in other countries. id, id Software, id Tech, DOOM, QUAKE, Wolfenstein, RAGE and their related logos are registered trademarks or trademarks of id Software LLC in the United States and/or in other countries. Other product and company names referenced herein may be trademarks of their respective owners. All Rights Reserved.
