Earlier this year Techland started a social media campaign to promote hydration with the hashtag: #DrinkForDLC. 15 million people encountered the tag and 15,000 photos and videos were sent in promoting the campaign, resulting in a free 3-part DLC for Dying Light including:
The DLC will be included in Dying Light: The Following - Enhanced Edition which is to be released on February 9th, 2016. It will be made available in the improvements update to all previous owners of the game on that same day.