I'm not sure Call of Duty: Black Ops 3 is looking to capitalize on the success of Call of Duty: Advance Warfare or the buzz surrounding Deus Ex: Mankind Divided.
Today's new teaser is light on specific details, but it certainly implies that the game will be set in the future where bio-modification is the norm and White House press secretaries vehemently deny that the US Government is fielding genetically modified super-soldiers on the battlefield.
The official reveal of Call of Duty: Black Ops 3 is April 26. Hopefully then we will learn more.