There may not be a more popular game mode across all of sports than Ultimate Team, and the FIFA version's popularity is taken to an entirely different level by players.
In the last two years, though, exploits by players and coin farmers/sellers have caused EA Sports a lot of headaches when trying to make sure that every player is purchased fairly. In a post on their main website, EA Sports has laid down the law, explaining how these issues will be handled in FIFA 15.
Bots are not the worst issue that players deal with, but the clog up traffic because of all the buying/selling/searching that they do at astronomical paces. Because of this, EA Sports actually deactivated the FUT Web App on May 9, 2014, to counter this issue. Yes, their servers were having issues, but one cannot put the blame squarely on EA for this one.
The biggest issue, of course, is coin farmers and sellers. These players, just like in any game that you'll find online with currency, farm for coin to sell for money on various websites. Thankfully, EA Sports has had enough of it after close to three years of having FUT as the most popular game mode. The result? Well, look at the image below.
It's simple: EA is fed up and is not taking any chances. I like how the punishment is broken down into football terms with discipline, and that selling ban is as harsh as it gets. If you are caught selling coins, you're done for all EA online games. No appeal process.
I have to applaud EA Sports for their push to correct this issue. I stopped playing FUT quite some time ago due to the issues with the servers, and it looks like the FIFA team is ready to take the next step.
FIFA 15 officially launches in September.