SKYLANDERS® FANS CAN NOW PRE-ORDER A TRAP MASTER TOY FOR
SKYLANDERS TRAP TEAM ^TM

Limited Supply of Gearshift is Available

Fans who Pre-order the Toy will Receive Gearshift When Skylanders Trap Team^TM Launches October 5 -- Months in Advance of Public Release 

SANTA MONICA, Calif.  - June 5, 2014 - Skylanders Trap Team^TM will get a heavy dose of girl power when Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) brings Gearshift to Portal Masters via a special pre-order program starting today. Gearshift is the latest character to be unveiled in the Skylanders Trap Team lineup and will be offered to Skylanders fans for pre-order at all major North American retailers while supplies last. This marks the first time fans will be able to get their hands on the Tech element character, months in advance of her official arrival at retail in 2015.  Only a limited supply of Gearshift will be available for the October 5, 2014 launch of Skylanders Trap Team in North America, so fans are encouraged to pre-order her today to guarantee they can get this highly collectible character at launch!

Skylanders Trap Team brings a ground-breaking innovation to the Skylanders franchise by reversing the magic of its signature Toys-To-Life?? play pattern to let kids bring life-to-toys for the first time. In the game, Gearshift was created on the Tech island of Metallana by King Mercurus, who considered the young robot to be his own daughter.  But rather than performing royal duties, Gearshift preferred to spend her time in the oily depths of the kingdom among its workers, secretly tending to the huge subterranean machines.  When her father discovered this, he was furious - but then a squadron of Undead Stormriders suddenly attacked.  Learning that these marauders wanted to capture her father, Gearshift used her knowledge of the labyrinth below to hide him.  Seizing the emblem of her people - The Great Gear - she used it to fight the Stormriders, inspiring the workers to rise up.  Together, they drove the Stormriders out of Metallana and saved the kingdom.  For this, Gearshift was made part of the Trap Team, using her new awesome Traptanium-forged gear to help defend Skylands.

Skylanders Trap Team allows Portal Masters to seek out the most wanted villains in all of Skylands, capture them and pull them out of the game into their living rooms by securing them in a Trap. Fans can then use Traps to play as both heroes and villains who join the forces of good for the first time in an all-new adventure. The game will come with the Traptanium Portal^TM, a new device that will enable kids to hear the villain speaking to them from inside the physical Trap.

 Kids will be able to place the Trap in a special slot on the Portal, next to their Skylanders figures, to defeat and capture villains, as well as play as villains. Players also have the option to switch between playing as a Skylander and a villain at any time, creating fun and unique "tag team" gameplay. They can even take their Traps and their Skylanders characters to their friends' houses for fun, co-operative adventures across console game systems. Skylanders Trap Team will be available on Nintendo Wii??, Wii U??, 3DS??, PlayStation®3 and PlayStation®4 computer entertainment system as well as the Xbox 360?? and Xbox One?? video game and entertainment system from Microsoft.

Additionally, Skylanders fans attending E3 2014 will get an exclusive first glimpse of this new hero at the Activision booth, which is located in South Hall #1647.

About the Skylanders^® Franchise

The award-winning, $2 billion Skylanders franchise pioneered the Toys-To-Life category in 2011 with the debut of Skylanders Spyro's Adventure®. The game originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In October 2012, Skylanders Giants?? further evolved the genre and added the mega-sized Giant Skylanders and LightCore® characters to the collection of interaction figures. Skylanders SWAP Force launched in October 2013 and introduced an all-new play pattern - swapability.  The Skylanders franchise was the top selling kids' videogame of 2013¹, and is one of the top 20 videogame franchises of all time².  Skylanders Trap Team, the newest installment due out in North America on October 5, 2014, reverses the magic of bringing Toys-To-Life - incredibly letting kids pull characters out of the digital world into the physical world.  For more information, please visit: www.skylanders.com and Activision.com/presscenter.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwidedeveloper, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.