If you'll pardon the shameless Pepsi Max plug, this is actually pretty cool. Pepsi took a busy London bus stop, installed a screen and a camera, then injected some augmented reality into a few pleasantly surprised commuters' lives. I think the dodgy tiger would've absobloodylootely made me get my knickers in a twist and take off down the motorway in my trainers, as they might say in the U.K.