Name a character in the next Skylanders game

Activision and Frito-Lay are teaming up once again to hold a massive contest that marks the first time fans will get a chance to add content to the Skylanders franchise. Anyone 18 or older can go to the website and choose one of three potential characters for the next Skylanders game, and submit a name for them as well as a 200-character explanation for that name. Entries will be accepted until March 21, 2014- and then starting in May, there will be three heroes to choose from, each with a fan-created name. Fans will vote for their favorite, and not only will that hero debut in the next Skylanders game, but the contestant that created that name will be awarded a $100,000 scholarship. Frito-Lay is doing their part to promote the contest by putting out specially marked variety packs that include coupons for Skylanders swag, like $5 off a SWAP Force Starter Pack.

We all know what happens when we let the internet decide things; so I'm looking forward to seeing Lord Helix the Catmancer posing next to Spyro on the cover art.