CES 2014: GUNNAR Optiks gets Intercepted with more colors

As one who wears a pair of GUNNAR Optiks, I can tell you they have helped me out a lot to reduce eye strain and headaches. At Digital Experience here in Las Vegas, they were showing off their new line of colors in the Intercept collection.

As Randy pointed out, five new colors were introduced to go along with the Onyx that the original one came in. The colors are Cobalt, Fire, Kryptonite, Ghost and Ink. As with the other GUNNAR Optiks glasses, the lenses offer a slight magnification and help filter out harsh light.

If you suffer from eye strain, try a pair out for a few weeks. Odds are they will help you get some relief when wearing them. With the new colors in the Intercept line, you'll have some options to choose from and maybe more in your style.

GUNNAR Optiks, pioneer of precision-engineered computer and gaming eyewear, is ringing in the New Year by unveiling the INTERCEPT Color Collection. This new assortment of richly energetic hues brings a personalized, multi-chromatic touch to the retro-infused, high-tech optical perfection of GUNNAR’s successful INTERCEPT product line.

“GUNNAR makes glasses for anyone who demands the absolute most from their digital experience,” remarked GUNNAR Optiks’ CEO, Joe Croft. “But a high performance product designed for such a wide range of digital consumers can't be confined to a limited color palette. With the introduction of the INTERCEPT Color Collection, we've given everyone, from hardcore gamers to creative designers to technophiles of all types, a chance to show off their individuality and style - while protecting and enhancing their vision.”

The new Color Collection adds five vibrant hues to the INTERCEPT suite – Cobalt, Fire, Kryptonite, Ghost and Ink – which join the classic, original Onyx model. As always, these new, colorful styles deliver the same high-quality lens technology and frame construction while providing the competitive edge that GUNNAR users have come to expect. The INTERCEPT’s top-grade polymer frames are fine-tuned to maximize stability and durability, while even weight distribution and a premium soft-touch, non-slip external coating ensure they’re equally as comfortable as they are durable. In addition, their unique, proprietary lens design filters out harsh artificial light and reflective glare for a focused, panoramic view that brings vivid detail to high-resolution digital displays and protects the wearer’s vision from drying out.

The latest colors from the INTERCEPT collection will be available for purchase immediately through GUNNARS.com and BestBuy.com. For more information, visit GUNNARS.com/intercept-colors.