Not only is big brother watching, he's actively trying to ensure you fail, if he so chooses.
The Network feature in Need for Speed Rivals packed full of content that let you track stats, other players, your friends, and provides an easy interface to compete with them and get instant feedback when you succeed or fail in kicking their skinny butt out of the top spot on the leaderboard.
You can also, apparently, use it to simply screw with people who are ostensibly your friends.
You can see for yourself by watching the Need for Speed Rivals Network trailer.
When you're done with that then check out Need for Speed Rivals on Facebook, YouTube, Twitter, and Instagram.