Guitar Hero II: In-game partners announced

by: Dan - posted: 11/2/2006 12:23:00 PM

Like many new games, Guitar Hero II will have its share of in game product placement.  Unlike most games, the vast majority are part of the music industry such as instrument and equipment brands.  Something Metal Heads could appreciate.

"The product placement within Guitar Hero II is designed to add an extra element of realism for gamers," said Dusty Welch, head of publishing, RedOctane. "Players are deeply immersed into the rock star culture, utilizing the authentic tools of musicians worldwide including an extensive array of amps, strings, pedals, cymbals, music stores and venues."

BOSS Effectors, DW Drums, Eden Bass Amplication, EMG, Epiphone, Ernie Ball Strings, Gibson Guitar, Guitar Center, Hofner, Kramer, Krank, Line 6, Mesa Boogie, MusicMan Basses, Orange, Randall Amplifiers, Roland, Vans(R) and the Vans Warped Tour(R), VHT, and Zildjian.

RedOctane(R) Partners with Music Companies for Guitar Hero II(TM)
In-Game Partners


Rock 'n Roll Videogame to Feature a Multitude of Real Life Music
Companies

SUNNYVALE, Calif., Nov 02, 2006 (BUSINESS WIRE) -- RedOctane(R), a
leading rhythm-action videogame publisher, and a wholly owned subsidiary
of Activision, Inc. (Nasdaq:ATVI), today announced their in-game
partners for the highly anticipated rock 'n roll title Guitar Hero
II(TM). In this sequel to the critically-acclaimed Guitar Hero, partner
products are featured in gameplay as players rawk out to over 64 songs,
visit more rock venues, and jam with more guitar choices than ever
before.

"The product placement within Guitar Hero II is designed to add an extra
element of realism for gamers," said Dusty Welch, head of publishing,
RedOctane. "Players are deeply immersed into the rock star culture,
utilizing the authentic tools of musicians worldwide including an
extensive array of amps, strings, pedals, cymbals, music stores and
venues."

Guitar Hero II in-game partners include BOSS Effectors, DW Drums, Eden
Bass Amplication, EMG, Epiphone, Ernie Ball Strings, Gibson Guitar,
Guitar Center, Hofner, Kramer, Krank, Line 6, Mesa Boogie, MusicMan
Basses, Orange, Randall Amplifiers, Roland, Vans(R) and the Vans Warped
Tour(R), VHT, and Zildjian.

"We are very excited to be part of Guitar Hero II this fall," said Henry
Juszkiewicz, Chairman and CEO of Gibson Guitar. "As the leader in
innovation in the musical instrument industry we take great pride in
partnering with such an enormously talented and aggressive group as
those at RedOctane and Activision. We look forward to many more years of
success and entertainment for our many fans."

Guitar Hero II, the sequel to the game that has inspired a nation of
wannabe rock stars to achieve videogame greatness, will be available for
the PlayStation(R)2 computer entertainment system on November 7, 2006.
For more information about Guitar Hero II, please visit
www.guitarherogame.com.