The Gears of War ad shown at X'06 Canada is available for download on Xbox Live Marketplace for only those Xbox 360 owners holding a Live Gold Membership. The ad was produced exclusively with the in-game engine, and is set to disc 1, cut 13 of the 'Donnie Darko' soundtrack.
The ad is free, available in both 480p and 720p formats and downloadable in all regions except Germany.