Cornerstone scores Saints Row

by: Ben Berry - posted: 9/19/2006 12:29:00 AM

Saints Row is getting all sorts of attention, both positive and negative. And while the battle rages on about whether violence in video games causes real world violence, one thing is certain: The fictionalized, cartoon violence in the Saints Row video game is set to a 210 song soundtrack created by Cornerstone.

Seriously folks, what video game with music by Xzibit of "Pimp My Ride" fame could lead to real world violence? Heck, Great White and Ratt have songs on this game. It isn't making people go out and start a hair band (dear god, I hope not).

SAINTS ROW(TM) GETS THE CORNERSTONE TREATMENT
Leading Lifestyle Marketing Agency's Newly Formed Music Supervision
Department Scores Highly Anticipated Title

New York, NY: When looking to add the music score to its upcoming title
"Saints Row(TM)" videogame company THQ turned to leading lifestyle marketing
company Cornerstone. Recognized industry-wide for its boundless knowledge
music across multiple genres and ability to match brands with music,
Cornerstone paired various options of tracks together that transform the
experience of "Saints Row" each time it is played.

The highly anticipated title required key musical selections to enhance game
play and appeal to a variety of gamers' musical tastes. For the project,
Cornerstone licensed songs from bands including Jane's Addiction, Mudhoney,
Fall Out Boy, Great White, Husker Du and lined up original tracks from
Ghostface Killah, Rhymefest, Daz Dillenger, Ratt, Strong Arm Steady
featuring Xzibit and David Banner.  The final result is a vast soundtrack
with 210 songs across a variety of genres, including reggae, hip-hop, hair
metal, classic alternative and indie.

Cornerstone's newly created music supervision department has also handled
projects for Nike and Apple.

About Cornerstone
Based in New York City and helmed by Rob Stone and Jon Cohen, Cornerstone is
a full-service lifestyle-marketing firm that builds emerging brands and
reenergizes established ones.  Boasting A-list clients across multiple
disciplines--with an emphasis on music, film and consumer
products--Cornerstone executes customized and innovative brand strategies
that target and effectively reach the elusive market of 15-34 year olds.

About THQ Inc.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of
interactive entertainment software.  The company develops its products for
all popular game systems, personal computers and wireless devices.
Headquartered in Los Angeles County, California, THQ sells product through
its global network of offices located throughout North America, Europe and
Asia Pacific.  More information about THQ and its products may be found at
www.thq.com and www.thqwireless.com. THQ, THQ Wireless, Saints Row and their
respective logos are trademarks and/or registered trademarks of THQ Inc.