FOR IMMEDIATE RELEASE
ACTIVISION DECLASSIFIES EXCLUSIVE INFORMATION FOR CALL OF DUTY® XP, THE SUMMER'S BIGGEST AND BADDEST GAMER CELEBRATION
-$1 Million Tournament Sponsored by Xbox 360® will be Played in Call of Duty®: Modern Warfare® 3 Multiplayer-
-Attendees to Receive Modern Warfare 3 Hardened Edition-
- Sneak Peek at New Call of Duty® Elite Original Video Programming in Collaboration with Will Arnett and Jason Bateman's Production Entity DumbDumb®-
-Numerous Hands-on Multiplayer Challenges on Tap Including Full Reveal of New Game Play Modes, and Spec Ops Missions-
-New Info on Call of Duty® Real-World Action-Experiences-
-All XP Ticketholders to Receive Full Access to Entertainment Extravaganza-
Santa Monica, CA - Aug. 3, 2011 - As anticipation builds among gamers around the world for
Call of Duty® XP 2011,
Activision Publishing, Inc.(Nasdaq: ATVI) is thrilled to reveal additional new details, including the first images, regarding this first-ever full-immersion Call of Duty® fan experience.
The centerpiece of the inaugural
Call of Duty event is the massive 32-slot, single-elimination
Call of Duty® $1 Million Tournament sponsored by Xbox 360®.
Call of Duty fans around the globe are pre-qualifying now via 2010's mega-hit
Call of Duty®: Black Ops. All XP tournament contestants will do battle in
Call of Duty: Modern Warfare 3, live in front of thousands of delighted fans. Four Tournament slots will be filled on site at
Call of Duty XP, giving attendees a shot at the largest gaming prize purse. The top eight teams will be in the money, with the winning squad pocketing $400,000.
After the explosive reveal of
Call of Duty: Modern Warfare 3's multiplayer at the keynote, all attendees will be hands-on with 2011's hottest gaming phenomenon months before its release. Players can compete for prizes and bragging rights in numerous multiplayer challenges featuring
Modern Warfare® 3 as well as other landmark titles in the Call of Duty franchise, including
Call of Duty: Black Ops, Call of Duty®: Modern Warfare® 2 and more.
XP will also be the destination for the full reveal of the
Call of Duty: Modern Warfare 3 Hardened Edition. Only at XP, will all event attendees receive a special redemption code for a free copy of the
Modern Warfare 3 Hardened Edition when it becomes available worldwide on November 8th.
Call of Duty XP attendees will also be the first to see a sneak peek of the new, original programming under development exclusively for
Call of Duty® Elite members. First up is a collaboration with dumbdumb®, the production company led by Will Arnett and Jason Bateman in partnership with Ben Silverman's Electus Studio. Arnett is scheduled to attend the inaugural XP event not only to share a preview of the all-new content series in production, but also to be among the first to play
Modern Warfare 3.
Also newly announced is the sneak peek of the latest
Modern Warfare-inspired live-action short by We Can Pretend, the Toronto-based creative team behind this year's fan-favorite flick
Find Makarov, and the next installment of Pro vs. G.I. Joe, where celebrities and gamers face-off against U.S. troops deployed abroad via Xbox LIVE®.
Fans will be treated to a series of remarkable
Call of Duty-inspired real-world action experiences, among them:
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A once-in-a-lifetime chance to paintball firefight across a life-size replica of Modern Warfare 2's Scrapyard level.
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The opportunity to speed-run the infamous Modern Warfare 2 The Pit training sequence, for real.
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A military-style zip-line plunge across the Call of Duty XP compound.
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Suiting up for one-on-one battle in Juggernaut Sumo.
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Rations and refreshment for sale at Modern Warfare's 2 iconic Burgertown fast food joint.
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A comprehensive Call of Duty armory and museum, featuring concept art and unique memorabilia from the entire franchise.
More details for the first-ever
Call of Duty XP will be released soon. Tickets are on sale now. The event will take place at the
Call of Duty XP compound in Playa Vista, Calif., located at 5865 Campus Center Dr., Los Angeles, Calif., 90094. The location, also known as The Hercules Campus, is the same location where Howard Hughes built the well-known Spruce Goose. Activision will donate 100% of the sales to
The Call of Duty Endowment, a non-profit, public benefit corporation that seeks to help returning soldiers transition back to civilian life, find work and establish careers.
For more information about
Call of Duty XP, please visit www.
callofduty.com/xp.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website,
www.activision.com.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit, public benefit corporation created by
Bobby Kotick, CEO of Activision Blizzard. The organization seeks to help soldiers transitioning to civilian life find work and establish careers and to assist organizations that provide job placement and training. For more information about The Call of Duty Endowment, please visit
www.callofdutyendowment.org.
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Call of Duty, Modern Warfare and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.
Xbox 360 and XBOX LIVE are registered trademarks of Microsoft Corporation.
