Figures, I finally pony up to buy a DS Lite and then Nintendo announces they are bringing the cool black version to the US. Given the popularity of the non-polar white ones in Japan it was just a matter of time before they shipped them here to the states. On Sept 13 I'm guessing a lot of significant others/siblings are going to be getting a slightly used white DS Lite when the Onyx and Coral Pink ones appear in stores.
Nintendo Launches New DS Lite Colors Amid Record-Breaking Game Sales
Onyx and Coral Pink Follow Sale of 1 Millionth New Super Mario Bros.
REDMOND, Wash., Aug. 24 /PRNewswire/ -- The only thing more fun than new
Nintendo(R) DS Lite hardware colors is trying to keep up with the breakneck
sales of the software to play on the popular little portable! On Sept. 13,
two new colors -- Onyx and Coral Pink -- join Polar White, which is enjoying
its own incredible sales peak and getting noticed everywhere.
The new colors also complement numerous DS games, including New Super
Mario Bros.(R), which has hit the 1 million unit sales mark after just 12
weeks on sale in the United States. That's an average of roughly eight games
sold each minute continuously since launch, making it the fastest-selling DS
title in the United States for a 12-week period. Overall, DS system and game
sales are both up more than 300 percent in July alone.
"Not only are the DS Lite screen and battery life incredible," says George
Harrison, Nintendo of America's senior vice president of marketing and
corporate communications. "But the new colors just add another element of
fun, allowing people to 'personalize' who they are by the color, or colors
they pick."
Several other DS games are burning up shopping baskets. Animal
Crossing(R): Wild World already has sold more than 800,000 units, and two
brain games -- Brain Age(TM): Train Your Brain in Minutes a Day (sold
4 million units worldwide) and Big Brain Academy(TM) (nearly 2 million sold to
date worldwide) -- are part of a phenomenon of people wanting to feel as
mentally sharp as possible by playing daily.
The best part for Game Boy(R) Advance owners is Nintendo DS Lite plays
their entire library of up to 1,000 Game Boy Advance games in single-player
mode.
The Official Nintendo Player's Guide for New Super Mario Bros. is now
available at retail. For more information about the game, visit
mario.nintendo.com.
The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems, and upcoming Wii(TM) console. Since 1983, Nintendo has
sold nearly 2.2 billion video games and more than 375 million hardware units
globally, and has created industry icons like Mario(TM), Donkey Kong(R),
Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's
operations in the Western Hemisphere. For more information about Nintendo,
visit the company's Web site at www.nintendo.com.
