E3 2011: Majesco announces new NBA game

by: Jeremy - posted: 6/9/2011 9:47:00 AM

Majesco Entertainment Company has announced that it is teaming up with the NBA to create an all new video game-basketball franchise. The new game, which is being labeled as “unlike most traditional sports video games”, is currently scheduled for a Spring 2012 release. The game is being designed to utilize motion-based gaming perpherals (Kinect, Move, Wii) and aims to deliver a “casual interactive experience”.

No other details are being released about the game right now. You can read the full press release regarding the announcement on the next page.

MAJESCO ENTERTAINMENT TEAMS WITH NBA TO UNVEIL ORIGINAL NBA VIDEO GAME

New NBA Game to be Released in Spring 2012

EDISON, N.J., June 7th, 2011 – Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced that it has teamed with the National Basketball Association (NBA) to begin development of an original video game basketball franchise.

The new NBA video game, which will be unlike most traditional sports video games, is scheduled for commercial release in spring 2012. Utilizing motion-based gaming technology, the game will be a fun and casual interactive experience.

“Majesco consumers are interested in branded gameplay, and we are excited to be teaming with a global brand like the NBA, to develop a unique and fun gaming experience,”said Jesse Sutton, Chief Executive Officer, Majesco.

For more information on Majesco can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented console and digital video games on Microsoft Xbox 360®, Sony PlayStation®3, Wii™, Nintendo 3DS and DS™, Facebook and other leading platforms. Product highlights include Cooking Mama™, TETRIS® Party Deluxe and Zumba® Fitness. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.