E3 2011: Power A announces new line of innovative controllers

by: Russell - posted: 6/6/2011 5:07:00 PM

Power A has announced a new innovative line of controllers at E3 in Los Angeles.  The controllers themselves are actually on display at E3 and include a Batarang controller based on Batman: Arkham City, an Air Flo controller, which are new mini controllers for the PS3 and Xbox 360, and an updated Pro Pack Mini Plus controller for the Nintendo Wii.

POWER A Announces Innovative Line of New Controllers 

Batarang, Air Flo™ and Mini Controllers on Display at E3 2011 in Los Angeles

Los Angeles, CA. - June 6, 2011 (E3 EXPO, Booth #5522 West Hall) -- POWER A today announced its 2011 lineup of video game controllers that will debut at the E3 Expo June 7-9 in Los Angeles. Highlights of the lineup include the Batarang controller based on the Batman: Arkham City title, super cool Air Flo™ controllers, new mini controllers for the PLAYSTATION® 3 and Xbox 360® consoles, and an updated Pro Pack Mini™ Plus controller for the Nintendo Wii.

"Our 2011 lineup at E3 is our best ever," said John Moore, vice president of product development and marketing, POWER A. "Coupled with a deep lineup of licensed Nintendo, LEGO, Pokémon, PLAYSTATION 3 and Xbox 360 video game accessories, this year's new Air Flo, Batarang and mini controllers offer something for every gamer to enjoy."

Some of the products featured at E3 2011 include:

• Batarang Controllers
  • Developed by Rocksteady Studios and based on DC Comics' core Batman property, Batman: Arkham City is published worldwide by Warner Bros. Interactive Entertainment.  The officially licensed Batman: Arkham City controller will give Batman fans the perfect tool to add to their utility belt.

• Air Flo Controllers
  Play hard and stay cool! These ergonomically designed wired controllers include cooling fans for slip-free gaming -- perfect for those long, heated game sessions.

• • Air Flo™Controller for Xbox 360
    • Officially licensed by Xbox 360
    • Patented Air Flo technology and illuminated vents keep your grip cool!
    • Built-in fan with two speeds circulates up to 3.4 cubic feet of air per minute
    • Ergonomically designed for comfort
    • Dual rumble motors
    • Soft-touch grips around cooling vents
    • Illuminated action buttons, shoulder buttons and air vents
    • Attached 9.8 ft/3 m USB cable

• • Air Flo™ Controller for PLAYSTATION 3
    • Patented Air Flo technology and illuminated vents keep your grip cool!
    • Built-in fan with two speeds circulates up to 3.4 cubic feet of air per minute
    • Reversed analog sticks
    • Dual rumble motors
    • Ergonomically designed for comfort
    • Soft-touch grips around cooling vents
    • Illuminated action buttons, shoulder buttons and air vents
    • Attached 9.8 ft/3 m USB cable

• Pro Mini Controllers
  Wired and wireless mini controllers with high performance features plus a perfect fit for those who find larger controllers to be small on comfort.

• • Mini Pro Elite Wireless Controller for PLAYSTATION 3
    • Ergonomic and compact design provides better control for adults and kids
    • Motion sensing technology
    • Reversed analog sticks
    • Dual rumble motors
    • Eye-catching iridescent look - a translucent shell over metallic inner coating
    • LED button turns glow on/off

• • Mini Pro EX for Xbox 360
    • Officially licensed by Xbox 360
    • Compact, ergonomic design means better control for adults and kids
    • Dual rumble motors
    • Xbox Guide button 
    • Audio jack for headset connection 
    • LED button turns glow on/off
    • Eye-catching iridescent look - a translucent shell over metallic inner coating

• Pro Pack Mini Plus for Wii
  The best-selling mini controllers for Wii just got better with the addition of motion technology and customizable button glow.
  • • Built-in Motion Technology
    • Glowing action buttons- select between 7 bright built-in 
    • LED colorsCompact and comfortable solution for adults and kids
    • Larger A, 1 and 2 buttons for overall enhanced game play
    • MiniRemote™ is 20% smaller than full-size remotes
    • Powered by AA batteries for longer life 

For more information, please visit the POWER A site at http://www.PowerA.com.

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About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About DC Entertainment
DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world. 

About Rocksteady Studios Ltd
Rocksteady Studios is a multi-award winning videogame developer based in London, England. Located in a spacious, purpose built converted factory, with full motion capture and audio studio capabilities, Rocksteady is an energetic company formed by a core team of senior industry professionals. This creates an ideal balance of drive, talent, proven methods, experience and cutting edge technology to make AAA games. Now employing over 90 people, Rocksteady's mission is to be a highly professional, efficient company whose purpose is to make great games, and have happy and healthy team members. This philosophy is the heart and soul of the company. Rocksteady received the coveted 'studio of the year' award at the 2009 VGA awards.

About POWER A
POWER A creates reliable, high quality and innovative accessories that amplify consumers' experiences with the world's best technologies. This consumer products division of Seattle-based BDA, Inc. partners with some of the most popular consumer electronics companies in the world, including Nintendo of America Inc., Sony Computer Entertainment America LLC, Microsoft® and Apple®. Committed to producing the safest products possible, POWER A carefully monitors product development and quality assurance to exceed the testing requirements of its licensors. POWER A products are available at major retailers in North America, Europe, Australia and Latin America. To learn more about POWER A accessories, please visit www.PowerA.com. POWER A: Amplify Your Experience™. 

BATMAN: ARKHAM CITY software © 2011 Warner Bros. Entertainment Inc. Developed by Rocksteady Studios Ltd. Microsoft, Windows, the Windows Vista Start button, Xbox, Xbox 360, Xbox LIVE, Xbox, 'Games for Windows' and the Windows Vista Start button logo are trademarks of the Microsoft group of companies and are used under license from Microsoft. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. All other trademarks and copyrights are the property of their respective owners.  All rights reserved.

 

BATMAN and all characters, their distinctive likenesses, and related elements are trademarks of DC Comics © 2011. All Rights Reserved.

 

WB GAMES LOGO, WB SHIELD: ™ & © Warner Bros. Entertainment Inc.
(s11)

 

Microsoft, Xbox, Xbox 360, Xbox LIVE, the Xbox logos, and the Xbox LIVE logo are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries.

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