Mario battles AIDS, with the help of celebrities
In a special fundraiser this weekend, Nintendo sponsored several celebrities to play New Super Mario Bros. with kids, with the proceeds going to the Elizabeth Glaser Pediatric AIDS Foundation. The celebs are rather B-list if you ask me (check the link for a list of who attended), but it's always great to see a gaming giant make a genuine positive impact, especially with those idiotic hearings going in in D.C. about how gaming is dstroying the fabric of American culture. Sensationalists.
Dozens of
celebrities, philanthropists and children got their hands on the new Nintendo DS(TM) Lite on Sunday
during an A-list fund raiser in Los Angeles for the Elizabeth Glaser Pediatric AIDS Foundation.
Celebrities like Christian Slater, Ellen Pompeo and Rachel Bilson played New Super Mario Bros. with
kids in the Nintendo DS Lite Lounge on the same day that Nintendo DS Lite went on sale in the
United States."Nintendo has a long tradition of making the lives of kids brighter, and our
participation in this event underscores our commitment to the community," said George Harrison,
Nintendo of America's senior vice president of marketing and corporate communications.Each hour a
different celebrity worked at the Nintendo DS Lite Lounge, while dozens of others worked in other
areas of the "A Time for Heroes Celebrity Carnival." Every year, more than 100 Hollywood
celebrities donate their time to raise money for pediatric AIDS research. This year's event was
designed to raise more than $1 million.For more information about Nintendo DS Lite or New Super
Mario Bros., please visit www.nintendo.com
