Chess gets a bad rap. Chess is a game of kings, an elegant game that takes intellegence, skill, strategy, and practice. Unfortunately, it's seen as mostly a game of nerds. I'm all for anything that makes it look cool to the anti-chess establishment.
So, as you'll be able to tell once you've it, why I'm all for the upcoming Battle vs. Chess. It's based on the Fritz chess engine, which might be the most refined chess AI on the planet. Battle vs. Chess just makes it a lot cooler.