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WWE SmackDown vs. Raw 2011 suffering from identify crisis?

by: Dan -
More On: WWE Smackdown vs. Raw 2011
I wonder if WWE has a hard time deciding who will win those matches in the writer’s room? Because the news today that THQ will be using eight (count them 8!) superstars on two different covers of WWE SmackDown vs. Raw 2011. The U.S. and Far East (Australia, New Zealand, Singapore, Hong Kong, Taiwan and India) will get John Cena, Big Show and The Miz, while Europe will find Randy Orton, Undertaker and Sheamus on their cover. It is an interesting marketing concept that has worked for EA and 2K Sports titles in the past, but it makes you wonder if all these guys might of had contract requirements that needed to be fulfilled by the end of 2010.

[UPDATE]

Click read more to see the full press release (in all its PR glory) or check out the different box art pics below. Each region will have their perspective ratings displayed.

THQ ANNOUNCES DISTINGUISHED LINEUP OF WORLD WRESTLING ENTERTAINMENT® SUPERSTARS FOR FRONT COVER OF WWE® SMACKDOWN® VS. RAW® 2011
 
WWE Superstars John Cena®, Undertaker®, Randy Orton®, Big Show®, The Miz® and Sheamus® Set to Be Featured on Multiple Front Covers of Upcoming Videogame
 
AGOURA HILLS, Calif. - August 16, 2010 - THQ Inc. (NASDAQ: THQI) today announced eight World Wrestling Entertainment® Superstars will be featured across multiple front covers of WWE® SmackDown® vs. Raw® 2011, the latest edition to the renowned simulation-based cornerstone of the company’s WWE videogame portfolio.  WWE Superstars John Cena®, Big Show® and The Miz® are slated to appear on the front cover in the United States, Australia, New Zealand, Singapore, Hong Kong, Taiwan and India, while WWE Superstars Randy Orton®, Undertaker® and Sheamus® will appear on the front cover available throughout Europe.  Additional regional covers are expected to be announced later this year.  WWE SmackDown vs. Raw 2011 will mark one of the few times in franchise history that multiple variations of cover artwork will be available around the world. 
 
“John Cena, Undertaker, Randy Orton, Big Show, The Miz and Sheamus are incredibly talented WWE Superstars who took part in some of the biggest moments ever witnessed in WWE,” said Danny Bilson, Executive Vice President, Core Games, THQ.  “We look forward to delivering an unparalleled WWE simulation experience with WWE SmackDown vs. Raw 2011, including best-in-class creative tools and decision-making abilities for players to define their own virtual WWE moments.”
 
About WWE SmackDown vs. Raw 2011
Having shipped more than 50 million units worldwide, the renowned WWE simulation experience and annual centerpiece in THQ’s expanding WWE videogame portfolio returns to define the ultimate WWE moments and give players even greater creative and decision-making freedom throughout their storied journeys within WWE.
 
WWE SmackDown vs. Raw 2011 will empower players more than ever to define their gameplay experiences in a dynamic and ever-changing WWE.  Along the way, gameplay scenarios will change based on player decisions, allowing for more spontaneous WWE action in and out of the ring.  Players will also enjoy a greater level of interactivity and have increased control of their destinies in the game’s popular Road to WrestleMania story-driven mode. 
 
A hallmark of the franchise, WWE SmackDown vs. Raw 2011 will deliver its largest offering to date of best-in-class creation and customization features.  Players will have more creative tools than ever to customize their WWE Superstars, finishing moves and story designs.  In addition, searching and sharing content will be greatly simplified with improvements to the highly regarded WWE Community Creations feature, which generated nearly 10 million downloads, including more than 7.5 million Created WWE Superstars, 500,000 story designs and 500,000 finishing moves in its franchise debut.
 
WWE SmackDown vs. Raw 2011 will also boast one of the largest rosters in franchise history with more than 70 of today’s prominent WWE Superstars and WWE Divas.  Each in-game model will feature new skin textures and movement technology, delivering the most authentic looking and moving WWE Superstars and WWE Divas ever seen in a videogame.  In addition, a new physics system will ensure all matches and object interactions look and feel unique, dynamic and unpredictable to capture the full essence of the WWE experience.
 
WWE SmackDown vs. Raw 2011 is currently in development for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system and Wii video game system, with a scheduled release date of October 26, 2010.  For more information, please visit wwe.thq.com, facebook.com/WWEgames and twitter.com/WWEgames.
 
About World Wrestling Entertainment, Inc.
World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at corporate.wwe.com. For information on global activities, go to http://www.wwe.com/worldwide/.
 
About THQ Inc.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software.  The company develops its products for all popular game systems, personal computers and wireless devices.  Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific.  More information about THQ and its products may be found at www.thq.com. THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.
 
Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos, and the Xbox Live logo are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries.
 
“PlayStation” is a registered trademark of Sony Computer Entertainment Inc.
 
Wii is a registered trademark of Nintendo. 
 
THQ Forward-Looking Statements: The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to the release of the WWE SmackDown vs. Raw 2011 videogame, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
 
TrademarksAll WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries.  All other trademarks, logos and copyrights are the property of their respective owners.
 
WWE Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.