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Altus offers baseball cap as pre-order, provides own snark in press release

by: Ben Berry -
More On: Persona 3
Sometimes the work of coming up with a quality headline and news synopsis can be a bit difficult. Sometimes you've never even heard of the game,  and still need to find a way to provide worthwhile details as well as add something to the post.

But every once in a while, the game, the publisher, and the PR company do all the work for you. This is one of those times. Altus is releasing Shin Megami Tensei®: Persona®3 Portable for PSP, and doing some extra work to make sure it's a success. Not only are they producing what looks to be an average quality baseball cap, but some average snark at their own expense as well.

(Ok, I had to add a little snark, they were taking it too easy on themselves).
ATLUS REVEALS PRE-ORDER BONUS "JUNPEI" BASEBALL CAP FOR SMT: PERSONA 3 PORTABLE FOR PSP (PlayStation Portable) SYSTEM 
If you miss out on this limited quantity collectible, you'll regret it for the rest of your life
 (Also, your scalp could sunburn)

IRVINE, CALIFORNIA -- APRIL 28, 2010 -- Atlus U.S.A., Inc. today added even more incentive to what 9 out of 10 Atlus employees already considered a tremendous value with the announcement of a pre-order bonus baseball cap for Shin Megami Tensei®: Persona®3 Portable™ for PSP® (PlayStation®Portable) system.  The hat, modeled after the one worn by fan-favorite SEES member Junpei Iori, offers a rare collectible to celebrate while also serving as a rather convenient costume component for cosplay-minded gamers.  This pre-order bonus promotion is exclusive to Amazon.com,Amazon.ca, and GameStop/EB Games (in stores and online in the United States andCanada), and only while supplies last.
 
"Hardcore roleplaying game fans are always telling us how memorable the cast of characters in Persona 3 is for them," commented Aram Jabbari, Manager of Public Relations and Sales, as he adjusted his Junpei baseball cap whilst gazing into a mirror.  "We could think of no more exciting a pre-order bonus than something straight out of the game, an extra that evokes a beloved character and has the power to make gamers feel like they're part of the SEES squad of students responsible for saving the world from darkness."
 
News of this premium pre-order bonus only complements what is already one of the biggest, deepest, and most satisfying handheld roleplaying games of all time.  Unique among its competitors, Persona 3 Portable is laden with stark contrasts and a constant theme of duality.  By day, players attend school, juggle interpersonal relationships, and even court a romance or two.  By night, they are tasked with the lofty goal of saving the world from encroaching Shadows and darkness, having to fight off a grotesque menagerie of otherworldly creatures.
 
Featuring the addition of a new player-controlled female protagonist who offers players a fresh new perspective to one of gaming's most inventive narratives, P3P dramatically increases the replayability of a game already renowned for its length and depth. Numerous additional improvements and enhancements, like reduced load times and one-button menu shortcuts, serve to streamline the experience for optimal handheld RPG enjoyment.

SMT: Persona 3 Portable is currently scheduled for release on July 6, 2010. The Junpei baseball cap is only available as a pre-order bonus and only from participating retailers (while limited supplies last). For more information, visit the official full Persona 3 Portablewebsite: http://www.atlus.com/p3p