iLounge Pavilion to double in size again at 2011 CES

by: Dan - posted: 2/4/2010 6:01:00 AM

Ben and I covered several companies at the 2010 CES that had taken up residency in the new iLounge Pavilion. Well, it looks like 2011 there may be even more companies to cover, as the iLounge is doubling in size once again due to demand. So in 2011, the square feet of floor space will be upped to 50,000, and there should be many more than the 100 companies that we saw last year.  A couple of the companies we covered this year in the iLounge were GelaSkins and MusicSkins.

2011 CES iLOUNGE PAVILION DOUBLES, WILL FEATURE LARGEST DISPLAY OF iPOD, iPHONE, iPAD AND MAC PRODUCTS IN CES HISTORY
Exhibit Space Expands for 2011 CES Due to Industry Demand

Arlington, Va., February 3, 2010 – The Consumer Electronics Association (CEA)® today announced that the iLounge® Pavilion at the 2011 International CES® will feature the largest display of iPod®, iPhone®, iPad® and Mac® related products and services in show history. Due to exhibitor demand and the phenomenal success of the inaugural iLounge Pavilion at the 2010 International CES, exhibit space for the 2011 CES iLounge Pavilion, sponsored by iLounge.com, has already doubled over the 2010 show. Owned and produced by CEA, the 2011 International CES is scheduled for January 6-9 in Las Vegas, Nevada.

The iLounge Pavilion at the 2010 International CES featured more than 100 companies across 25,000 net square feet of exhibit space. Based on customer demand, space for the 2011 CES iLounge Pavilion has already doubled in size to 50,000 net square feet, with leading accessory innovators including Incipio Technologies, iSkin, Mophie and Scosche among the many companies slated to exhibit. New products for Apple’s iPad will join iPod, iPhone and Mac offerings in the Pavilion, which offers international media, retailers and vendors an unparalleled opportunity to preview the year’s most exciting new Apple-related technologies, all in one place.

“The inaugural iLounge Pavilion was a tremendous success and a major destination on the show floor for the more than 120,000 individuals who attended the 2010 International CES,” said Karen Chupka, senior vice president, events and conferences, CEA. “We received such positive response from exhibitors that we have already doubled the footprint of the iLounge Pavilion at the 2011 CES, making it the largest display of its kind in CES show history.”

“Everyone was impressed by the quality and number of exhibitors at the 2010 iLounge Pavilion,” said Jeremy Horwitz, Editor-in-Chief of iLounge and sponsor of the Pavilion. “Together, they thrilled visitors by debuting the most compelling lineup of new Apple-related accessories in years. With this incredible momentum, the iLounge Pavilion at the 2011 CES is guaranteed to be the center of the Apple third-party accessory and app universe - the definitive place to debut new iPod, iPhone, iPad, and Mac products to global exposure.”
Vendors praised both the exposure and opportunities offered by the Pavilion. “Due to the iLounge Pavilion at the 2010 CES,” said Wayne Ludlum, Vestalife Founder & CEO, “Vestalife was able to exceed our expectations and secure distribution for our award winning products in every country in the world.”

“The 2010 CES was a phenomenal show for Incipio,” said Andy Fathollahi, CEO, Incipio. “The response to the product line was overwhelming. We are looking forward to being part of the iLounge Pavilion again for the 2011 CES and excited to be tripling our booth space.”