HOT ON THE TAIL OF DiRT™ 2’s SUCCESSFUL LAUNCH, CODEMASTERS® “REVS IT UP” WITH A NATIONAL SWEEPSTAKES
DiRT 2TM Sweepstakes Gives Consumers the Chance to Win Prizes from Subaru®, Alienware®, Boomchair® and a VIP Trip to X Games™ 16
UNIVERSAL CITY, Calif. – Oct. 1, 2009 – As DiRT 2 ™ continues to speed along to critical and consumer success, Codemasters® is keeping the adrenaline pumping with the launch of the “DiRT 2 REV IT UP” sweepstakes, now live on www.DiRT2REVITUP.com.
The “DiRT 2 REV IT UP” sweepstakes gives consumers the opportunity to bring the action sports lifestyle home with prizes from Subaru®, Alienware® and Boomchair®. Prizes also include a VIP Trip to X Games™ 16 and the opportunity to meet the Subaru Rally Team USA, an Alienware® M17x notebook computer and Boomchair gaming chairs.
"We are thrilled to be working with Ken Block and the X Games to bring home the excitement of an action sports event with DiRT 2," said Brad Schlachter, Codemasters’ Senior Director, Marketing. The "REV IT UP" sweepstakes takes it a step further by providing a VIP trip to the X Games along with the opportunity to meet with Subaru Rally Team USA and other great prizes."
In addition to entering the sweepstakes on www.DiRT2REVITUP.com, consumers can enter by visiting Subaru dealerships across the country and filling out a sweepstakes entry form for a chance to win. Subaru will also soon implement a test drive promotion at participating dealerships where consumers can receive a DiRT 2™ game when they test drive the Subaru Impreza WRX STI, a car featured in the game. Additionally, consumers can tune into MTV Radio Network stations for another chance to win DiRT 2™ games, as the radio network will run on-air giveaways for listeners in conjunction with the sweepstakes.
For more details and to enter, visit www.DiRT2REVITUP.com.
DiRT 2™ takes players on a World Tour where gamers compete in more than 100 breathtaking events, including aggressive, multi-vehicle races and intense solo challenges set in an array of real-world environments. From the muddy tracks of the Malaysian rainforest to spectator-packed stadiums in London and Los Angeles, racers compete in a variety of contemporary off-road racing styles that include Rallycross, Trailblazer, Raid, Landrush and Rally. Fuelled by the third generation of Codemasters’ world-renowned EGO™ Engine technology, DiRT 2™ captures the unique exhilaration of off-road driving.
For the latest news and videos, floor it over to www.dirt2game.com or become a fan at www.facebook.com/dirt2game.