Rather than just issue a boring press release saying that
Splinter Cell:Conviction will be released on Feb 23, 2010 Ubisoft released this pretty bad ass trailer to announce the date. The trailer features Sam Fisher killing dudes in new and creative ways.
This is the first Splinter Cell game that I've ever gotten excited about as they've modified the stealth part of the game so that run into the room guns-a-blazing idiots like me can actually enjoy the game.