> FOR IMMEDIATE RELEASE
>
>
>
> DJ JAZZY JEFF BRINGS THE DJ HERO™ PARTY TO LIFE WITH HIS TURNTABLE SKILLS
> AND LIKENESS
>
>
>
> Santa Monica, CA – July 27, 2009 – DJ Jazzy Jeff, GRAMMY™ Award winning
> hip-hop and R&B record producer, actor and world famous turntablist will
> ascend to the virtual stage this fall in Activision Publishing, Inc.
> (Nasdaq: ATVI) and Guitar Hero’s highly anticipated video game DJ Hero™.
> In addition to joining the distinguished rank of playable characters that
> will appear in the game, including DJ Shadow, DJ Z-Trip, Grandmaster Flash,
> DJ AM and others, DJ Jazzy Jeff will shake the room and bring the party to
> life with his own set list featuring two exclusive mixes hand created by the
> legend himself – Tears for Fears “Shout” vs. Eric B. & Rakim “Eric B. Is
> President” and LL Cool J “Rock the Bells” vs. The Aranbee Pop Symphony
> Orchestra “Bittersweet Symphony.”
>
>
>
> “I am very, very excited DJ culture is finally getting its due. To have a
> song in DJ Hero is a dream come true; to be a character someone can pick up
> the controller and select you and play is probably the biggest thing to
> happen to me in my career,” said DJ Jazzy Jeff. “Music is so much a part of
> everyone’s life, DJ Hero is going to appeal to almost everybody.”
>
>
>
> Expanding upon the revolutionary easy to pick up/challenging to master
> gameplay mechanics developed and refined in Guitar Hero®, DJ Hero delivers
> an all-new interactive music experience that allows players to rule the
> party and not only experience, but to hear music in an all-new way. With
> over 100 individual songs, highlighted in over 80 unique
> never-before-released mixes that blend genres of music, including hip-hop,
> R&B, pop, rock and electronica, DJ Hero delivers the most diverse and
> international collection of music ever assembled in a music game by
> incorporating anthems from legendary artists. Created exclusively for DJ
> Hero, the turntable controller immerses fans into DJ culture and a sea of
> music as they utilize and master various DJ techniques including scratching,
> blending, cross fading and sampling, while leaving room for creative
> expression with a variety of effects and player chosen samples and
> scratches, transforming a face in the crowd into the life of the party.
>
>
>
> DJ Hero is being developed by FreeStyleGames for the Xbox 360® video game
> and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2
> computer entertainment systems and the Wii™ system from Nintendo. The game
> is not yet rated by the ESRB. For more information about DJ Hero, please
> visit
djhero.com
.
>
>
>
> For more information on DJ Jazzy Jeff, please visit
djjazzyjeff.com
.
>
>
>
> About Activision Publishing, Inc.
>
> Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
> leading worldwide developer, publisher and distributor of interactive
> entertainment and leisure products.
>
>
>
> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
> Netherlands, Australia, Russia, Japan, South Korea, China and the region of
> Taiwan. More information about Activision and its products can be found on
> the company’s website,
www.activision.com
.
>
>
>
> Cautionary Note Regarding Forward-looking Statements: Information in this
> press release that involves Activision Publishing’s expectations, plans,
> intentions or strategies regarding the future are forward-looking statements
> that are not facts and involve a number of risks and uncertainties.
> Activision Publishing generally uses words such as “outlook,” “will,”
> “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,”
> “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,”
> “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,”
> “subject to,” “upcoming” and similar expressions to identify forward-looking
> statements. Factors that could cause Activision Publishing’s actual future
> results to differ materially from those expressed in the forward-looking
> statements set forth in this release include, but are not limited to, sales
> levels of Activision Publishing’s titles, shifts in consumer spending
> trends, the impact of the current macroeconomic environment, the seasonal
> and cyclical nature of the interactive game market, Activision Publishing’s
> ability to predict consumer preferences among competing hardware platforms
> (including next-generation hardware), declines in software pricing, product
> returns and price protection, product delays, retail acceptance of
> Activision Publishing’s products, adoption rate and availability of new
> hardware and related software, industry competition, rapid changes in
> technology and industry standards, protection of proprietary rights,
> litigation against Activision Publishing, maintenance of relationships with
> key personnel, customers, vendors, licensees, licensors and third-party
> developers, counterparty risks relating to customers, licensees, licensors
> and manufacturers, domestic and international economic, financial and
> political conditions and policies, foreign exchange rates, integration of
> recent acquisitions and the identification of suitable future acquisition
> opportunities, Activision Blizzard’s success in completing the integration
> of the operations of Activision Publishing and Vivendi Games in a timely
> manner, or at all, and the combined company’s ability to realize the
> anticipated benefits and synergies of the transaction to the extent, or in
> the timeframe, anticipated, and the other factors identified in the risk
> factors section of Activision Blizzard’s most recent annual report on Form
> 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking
> statements in this release are based upon information available to
> Activision Publishing and Activision Blizzard as of the date of this
> release, and neither Activision Publishing nor Activision Blizzard assumes
> any obligation to update any such forward-looking statements.
> Forward-looking statements believed to be true when made may ultimately
> prove to be incorrect. These statements are not guarantees of the future
> performance of Activision Publishing or Activision Blizzard and are subject
> to risks, uncertainties and other factors, some of which are beyond its
> control and may cause actual results to differ materially from current
> expectations.
>
>
>
> ###
>
>
>
> © 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered
> trademarks and DJ Hero is a trademark of Activision Publishing, Inc.
>
>
>
> "PlayStation" and the "PS" Family logo are registered trademarks of Sony
> Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE,
> and the Xbox logos are trademarks of the Microsoft group of companies. Wii
> and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All rights
> reserved.