One of the leading game publisher and developer NAMCO BANDAI Games Aimerica Inc and mixed martial arts apparel, gear and lifestyle brand TapouT, are teaming up for a multi-year partnership to merge popular Tapout fashions with the fighting experience of TEKKEN 6.
Premier Mixed Martial Arts Apparel Company Will Create Exclusive
Retail and In-Game
T-Shirts for Top Fighting Game Franchise
SANTA CLARA/GRAND TERRACE, Calif., (July 23, 2009) – Leading video
game publisher and developer NAMCO BANDAI Games America Inc. and
premier mixed-martial arts apparel, gear and lifestyle brand, TapouT,
today announced a multi-year partnership to merge popular TapouT
fashions with the iconic fighting experience of
TEKKEN 6, the latest
installment of the top-selling fighting video game franchise. The
agreement brings two of the most-recognized fighting lifestyle brands
together to provide fans with an all encompassing entertainment
experience.
As part of the agreement, TapouT will design five unique co-branded
t-shirts which will appear in addition to the myriad of in-game
customization options for characters in
TEKKEN 6. In addition to
tricking out their
TEKKEN 6 fighters, fans will be able to sport their
own
TEKKEN 6 TapouT gear, as co-branded t-shirts will also become
available for fans to purchase and wear. Available in five designs for
men and women, the
TEKKEN 6 TapouT branded t-shirts will be released
in September through TapouT’s network of specialty retailers and on
their website
www.tapout.com.
