If you haven't found the
Evolution of PR blog yet I highly recommend you add it to your daily reads as the folks over there are putting up a lot of content about the PR side of the gaming business. While all the posts are interesting I highly recommend you check out
this post which shines some light on rumors get started and how PR people have to respond to them. The post details the response that CD Projeckt had to the rumor that
The Witcher: Rise of the White Wolf was being canceled and covers everything from how the rumor started to the he said/she said statements that had to be issued through non-traditional channels. If you've ever wondered how that side of the business works it's a must read (it does help that the author, Tom Ohle, is a fairly decent writer)
